3. SCA Museum
The Client:
Motion, AR, Experiential, Data visualization,Identity, Processing / 2018
A contemporary art museum based in Sacramento, California. Utilizing technology and a time-based historical narrative.
The Concept:
Experiential design telling the story of Contemporary art in California floor by floor, culminated by a sundial at its peak.
![](https://freight.cargo.site/t/original/i/599420f53c6205932a72fb9cc819a4befc7dde0771312b4e1d67fd41d506a762/Museum_ConceptualOrganizationProcess_FullPage.jpg)
![](https://freight.cargo.site/t/original/i/7167aa6174d05fbbb405af21dc2f1f8797f6376f2e0100dd322203f9f29c3e19/FloorDemo_Animation_Infographic.gif)
The Augmented Reality:
A promotional postcard showing the process in creating a piece of work using AR and processing.
![](https://freight.cargo.site/t/original/i/3ac2e60ef7b5d3d93214cb8d3a8fa4bbdd22e4ee64929cd06e3e45787e76a627/Artboard-1-copy-3-100.jpg)
The Identity:
![](https://freight.cargo.site/t/original/i/f6b0c130682b1aedb304e5795bb6bfccf058d36b3be92db9bdb3ce20fa686777/Museum_1pg_Styleguide_rgb_Clean_V1.jpg)
![](https://freight.cargo.site/t/original/i/9937f035140151fd55f3a7324b2c73ac91aedf1d199d710638fc397268f7f949/S6_37_White.jpg)
![](https://freight.cargo.site/t/original/i/1f4621762e1a92be3191e67e958ef6226d0eb1e82bc599576a0380080f04d72f/T-Shirt-MockUp_Front.jpg)
![](https://freight.cargo.site/t/original/i/1273fc87840ec00046f28ebc3de1056df071e35883fa8734581b890f5e1db8dc/Small-Canvas-Tote-Bag-MockUp.jpg)
![](https://freight.cargo.site/t/original/i/ce822e22d3f72df9a02438c21a74a83c65c350b1bba5764b8954358f14c63762/T-Shirt-MockUp_Back.jpg)
![](https://freight.cargo.site/t/original/i/3bd30da38a0e17cf4a1cf9d7ab11d65397c8683a9da78f3ee8c8e249aa5330e5/Artboard-15-copy-100.jpg)
The Data Visualization:
Data visualization showing every single artist in the museum forming the shape of a sunbirst; a primary theme.
![](https://freight.cargo.site/t/original/i/aef3b558c1cddf71befabbaba25509de5ffd18d739b12234d005f159f9d03bd8/Filename-copy_Just_Graph.jpg)
![](https://freight.cargo.site/t/original/i/3ac365d9b8d71f6b872045c84cb1f69e84654a28ccf0cdee1866dcb2f26481b0/Floor2_1970_Signage_mockup.jpg)
![](https://freight.cargo.site/t/original/i/792379797939a149d0df0ec4f1a4489f473c0bac3ff3b0c6d75cdb470d9c934d/green.jpg)
![](https://freight.cargo.site/t/original/i/e412d9d2c3c3a3a75727a933aebbd37b962d30893eece364ccdd9d338325ba7a/yellow.jpg)
![](https://freight.cargo.site/t/original/i/eaef801fe465076b04107ebb9ac6d16b83d5ffcfc4b60cc9cca4d721f74ee892/blue.jpg)
![](https://freight.cargo.site/t/original/i/a5e9e705606d1e0ac5071f2c401e5ffc10569ee9d8212f422cb2643cc37ab54e/brown.jpg)
The Wayfinding:
Data Visualizations and wayfinding on each floor of the museum
![](https://freight.cargo.site/t/original/i/22cfad511c1bba73c9d21b95016bb1cb2b1afaa93246a4e230d30ced271f300c/Floor2_1970_Signage.jpg)
![](https://freight.cargo.site/t/original/i/eef8a2e7d3bffc65b548bf7cd1c8be2d3502f2ed7f937ad0bd5173f6e3fcaafa/Floor2_1970_Signage_mockup_museum.jpg)
![](https://freight.cargo.site/t/original/i/313f81b3dd9db04bd908f43bfccf4a287ab1224acc183e2525a843ce39add32a/ProcessingProcess_3.png)