A third-wave coffee roaster based in Northern California that needed to be branded for transition from B2B (Wholesale), to B2C.
Goal
The brief was to do something modern and minimal but still alluding to the mast of a ship. After referencing various elements of fashion we landed on the following with a whole supporting cast of logos for different application...
Identity, Logotype, Merchandise, Motion, Strategy
Studio: Tynan Collins
My Role
I developed a modular packaging system that includes an interchangeable sticker system and an adaptable infographic . The infographic displays tasting notes using scale and a 2x2 grid to demonstrate ratio and spectrum of flavor. Interior design. Show the color palette with the chairs