Slug BicyclesDescription
Identity for a mountain bike and outdoor company based in San Francisco.

Concept
Slug Bicycles believes in moving at your own pace. Building off the core tagline, Speed is Relative — I developed an identity system that has a subtle but implied forward movement. Starting with the wordmark, the system has modularity in the form of a 15-degree slant. The hero color is a modern nod to native Northern Californian the banana slug without using the color yellow due to the high volume of it in the cycling space.
2024-2025
Identity, Merchandise, Motion, Strategy, Art Direction, Web Design
Studio: Tynan Collins













































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