Identity for a mountain bike and outdoor company based in San Francisco.
Concept
Slug Bicycles believes in moving at your own pace. Building off the core tagline, Speed is Relative — I developed an identity system that has a subtle but implied forward movement. Starting with the wordmark, the system has modularity in the form of a 15-degree slant. The hero color is a modern nod to native Northern Californian the banana slug without using the color yellow due to the high volume of it in the cycling space.
Identity, Merchandise, Motion, Strategy, Art Direction, Web Design
Studio: Tynan Collins
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