Full re-brand , logotype and system creation for a San Francisco based mountain-bike and outdoor company.
The challenge was to design a custom logotype that evoked the essence of a slug while reflecting the company’s warm and playful character. At the same time, it needed to appear sleek and modern. Since the logotype would be featured on a bicycle frame, it was crucial to maximize space without wrapping around the down tube or compromising legibility on a curved surface. This resulted in a chubby, wide design.
Identity, Logotype, Merchandise, Motion, Strategy