Tynan Collins


Case Studies

  1. Kognitos (Coming Soon)
  2. Slug Bicycles
  3. Channel 24
  4. Direct Message
  5. Google Room 98
  6. Coda Brain
  7. Scorpio
  8. IDEO D4H
  9. Fordcast Vol. 2
  10. Mast Coffee

More Work

  1. Various Projects
  2. Mono-Lith Typeface (WIP)


Info

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Resumé
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2. Kognitos



Project Description
As Creative Director and Lead Visual Designer, I developed the internal brand identity and led elements of product design, overseeing and contributing to the Shadcn-based design system.
ConceptThe core concept of the new brand identity was leaning into Agentic AI as “Hallucination-Free” trusted and transparent. The core metaphor was around that of a machine, with building blocks. This led to the development of a rigid mark that almost looks like a gear.2025Identity, Strategy, Art Direction, Motion, Product
CompanyKognitos
Credits Product Team:  Rucha, Rebeka,  Mudra

Brand SystemThe foundation for the visual system being bottom-heavy and having a slight forward lean to serve as a metaphor for moving at your own pace.

Logo ConstructionA custom wordmark was created using the framework above. As a San Francisco–based company, it draws inspiration from early San Franciscan psychedelic lettering by artists such as Victor Moscoso and the form of a slug.

Illustration System We developed a vast illustration system to be used across blog images, white paper posts and more.



Color & TypographyThe color system is a modern and vibrant nod to nature, the materiality of the frame and the banana slug native to Northern California.

The typographic system centers on using a contrasting sans-serif typeface with a similar width and x-height to the wordmark, creating a harmonious juxtaposition. A tertiary monospaced typeface expresses the technical side of the company.

ApplicationVarious ways in which the brand is expressed.



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