Tynan Collins


Case Studies

  1. Mono-Lith (WIP)
  2. Slug Bicycles
  3. Channel 24
  4. Direct Message
  5. Google Room 98
  6. Coda Brain
  7. Scorpio
  8. IDEO D4H
  9. Fordcast Vol. 2
  10. Mast Coffee

More Work

(Various Projects)


Info

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2. Slug Bicycles



Project DescriptionI developed an identity, brand, website and strategy for a primarily titanium based bicycle company based in San Francisco. The goal was to have something that is playful while maintaining a modern technical aesthetic as a way to represent the companies innovative approach to diesgn and cycling as a whole.

ConceptBuilding off the core tagline, Speed is Relative — I developed an identity system that has a subtle but implied forward movement. Starting with the wordmark, the system has modularity in the form of a 15-degree slant. The hero color is a vibrant nod to the native Northern Californian banana slug.2024-2025Identity, Strategy, Art Direction, Web, Motion
StudioTynan Collins
Credits Bryson Malone, Photography
Steven Keyes, Copywriting
Byron Lee, Industrial Design

Slug System“Speed is Relative”

The foundation for the visual system being bottom-heavy and having a slight forward lean to serve as a metaphor for moving at your own pace.

Wordmark ConstructionA custom wordmark was created using the framework above. The goal was to have a connection to the form and weight of a slug inherent in the wordmark. This meant having something that appears to be bottom-heavy and grounded, but with an implied forward motion.

“BONK” Inspired by the skirt of a slug and the large tread of a mountain bike tire, Bonk was created—an expressive, mischievous character who embodies the joy of cycling and being outdoors.



Color & TypographyThe color system is a modern and vibrant nod to nature, the materiality of the frame and the banana slug native to Northern California.

The typographic system centers on using a contrasting sans-serif typeface with a similar width and x-height to the wordmark, creating a harmonious juxtaposition. A tertiary monospaced typeface expresses the technical side of the company.

Application





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