10. Mast Coffee



Project DescriptionBrand identity for a Northern California third-wave coffee roaster making the leap from wholesale into direct-to-consumer. The brief asked for something modern and minimal, with a quiet nod to the mast of a ship. A direction we shaped through fashion-led references into a refined primary mark and a full supporting cast of logos built to flex across every application.

My Role I developed a modular packaging system that includes an interchangeable sticker system and an adaptable infographic . The infographic displays tasting notes using scale and a 2x2 grid to demonstrate ratio and spectrum of flavor.
2019Identity, Logotype, Merchandise, Motion, Strategy
StudioTynan Collins




Pretty Great.Sub-branding for Mast Coffees’ instant coffee offering.
Stop Motion: Jon Joiner


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