Direct Message
A bold, expressive studio rebrand encompassing strategy, narrative, positioning, and portfolio execution. Inspired by the studio’s interdisciplinary, DIY ethos, the identity is playful and adaptable across crafts.
Concept
The core concept, centered on communication, is embodied by a shape the studio calls the “emanata,” which can be interpreted in diverse ways. After this, we developed a robust symbol system that reinforces the idea of transferring ideas that can both be visual and abstract in nature, a key philosophy of any design studio.
Art Direction: Tynan Collins
Strategy: Tynan Collins, Eric Howard, Stanley Okumura
Designers: Tynan Collins & Robbie Landsburg
Studio: Direct Message
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