Tynan Collins


Case Studies

  1. Kognitos (Coming Soon)
  2. Slug Bicycles
  3. Channel 24
  4. Direct Message
  5. Google Room 98
  6. Coda Brain
  7. Scorpio
  8. IDEO D4H
  9. Fordcast Vol. 2
  10. Mast Coffee

More Work

  1. Various Projects
  2. Mono-Lith Typeface (WIP)


Info

Email
Resumé
LinkedIn
Instagram

 4. Direct Message



Project DescriptionA bold, expressive studio rebrand encompassing strategy, narrative, positioning, and portfolio execution. Inspired by the studio’s interdisciplinary, DIY ethos, the identity is playful and adaptable across crafts.
ConceptThe core concept, centered on communication, is embodied by a shape the studio calls the “emanata,” which can be interpreted in diverse ways. After this, we developed a robust symbol system that reinforces the idea of transferring ideas that can both be visual and abstract in nature, a key philosophy the studio.
My Role
As head Art Director, I led the company’s founders, along with a team of designers, writers, and developers, through a complete visual rebrand and name change. Along the way, I implemented an entirely new way of working, drawing on my organizational design background at IDEO. This included new processes, modes of critique, and systems for virtual collaboration.
2024Identity, Strategy, Art Direction, Web, Motion
StudioDirect Message
Credit Robert Landsburg, Co-design Lead
The “Emanata”The emanata forms the foundation of the design system. The underlying grid used to build the logo scales across the website and broader visual ecosystem, while its flexible states of expression mirror the fluid ways people communicate.





The Symbol SystemWe created a symbol system to represent all the diversity of craft and perspective inside of the studio. There were so many physical makers that we thought it would be great to develop a system around it.

ApplicationAll the various ways we extended the brand into crafts and physical artifacts.


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