5. Ave Lupo
The Client:
Identity, Illustration, Packaging, Art Direction, Wordpress Design, Signage, Merchandise, PhotographyPrint Collateral / 2018
A conceptual, narrative driven lifestyle brand. Based on two core values: Duality and Natural Beauty
The Experience:
Below is a pop-up designed
to sell items. This included homemade essential oils, screened motion graphics and other supporting materials to set the tone of the brand.
![](https://freight.cargo.site/t/original/i/8ec63946f2bb263433f5d9a0b6cccc17c3fc0d8f8e2b4949c6d9e1321fd65c2f/Table_IMG_9973_Edit.jpg)
![](https://freight.cargo.site/t/original/i/d816619a8c7e0adccb5eed659a7e6f81cea4a5017ddc23b70029bbc4175a2eff/Have_LupoWalkCycle_1920.gif)
The Identity:
![](https://freight.cargo.site/t/original/i/a696f3e1bc34b93ae935a7b7839171730e70dc7416cf3d192706672ea26e948f/Ave_Lupo_Identity_1920_LowQual.jpg)
![](https://freight.cargo.site/t/original/i/34189cf2cbeb07269743433ded84195764db58fd5ea99719c10db1bdbd872407/avelupo_page4.jpg)
![](https://freight.cargo.site/t/original/i/edcc1b506e95276d972c108cd3aa2dd2785483ad8f0d342c99942373f457b5a4/avelupo_page3.jpg)
![](https://freight.cargo.site/t/original/i/ef63107e3e86a79ddfc0fa6748847a8536c3547d0c51a86cf86b604bcb66acef/avelupo_page2.jpg)
![](https://freight.cargo.site/t/original/i/fb283c53e6d75214d0b2afb3df0168783e4a5ff30375d5c2fa216828980d0cc6/Pages-from-Ave-Lupo---Brand-BookCLEAN.jpg)
![](https://freight.cargo.site/t/original/i/d73a4e5b1946a90be790709fda003e0d51c931382187554024dd8677c7015d7b/avelupo_social.png)
The Packaging:
![](https://freight.cargo.site/t/original/i/22f4a4112584d1d80d1a47bf3d3aef6f2c798c605aa5a4ac224bd11ecbb4a2b5/6b320430-f0e3-4aa5-afd0-b94a424bd33b-copy.jpg)
![](https://freight.cargo.site/t/original/i/c754ed5ff2d9a3b5cf94790bf6290a09bb9864cf1eb1ca72d7945aa9fafcaf05/ea13b90f-c652-4308-b634-07e959c1442f.png)
![](https://freight.cargo.site/t/original/i/821e1344f0ad5e3063a0f9daf4ad706267943e25b745150b089c2b2ffa1cd44f/ShirtBoxes.jpg)
![](https://freight.cargo.site/t/original/i/6bf41d161b7486bb259b2298353f86460e9431473d19236012e0f9dbfc43a6c4/avelupo_zineshot1.jpg)
![](https://freight.cargo.site/t/original/i/b3b6c640d72491fed210f5b3ccbc7c3f1ee13e42edf8bfdf36cb0d73a31a8fe2/avelupo_page7.jpg)
![](https://freight.cargo.site/t/original/i/dfceabbcbbe0a2dae86a8b726396ecad0ee6b0a4c2163aff2c8e56e759639507/DSC_3342.jpg)
![](https://freight.cargo.site/t/original/i/3fb707d1be4e17d6695fb2e355671d68fe98bbcc6e48535128b3750e7e51b37f/avelupo_page.jpg)
![](https://freight.cargo.site/t/original/i/4ff90db85a96dc0b3a7499baa95647b1f269902968f9e0f0e8a74d88ad03ad10/AveLupo_groupshot_SMALL-1.jpg)
![](https://freight.cargo.site/t/original/i/cd3e4f5e3ef17a4699462ee0cfdca2aeeee472545b34c1b9901e4b7a3c1f3dc7/avelupo_page6.jpg)
The Process:
![](https://freight.cargo.site/t/original/i/466da0d8b1fe6bc9efcbf25b40ae062c89cde870b534fd20bd46ef81335a0860/avelupo_page8.jpg)
![](https://freight.cargo.site/t/original/i/e3aa52371bc46fe0aa2d0d891b61aeef6646eebc88519ad837542b6dd8a17bf3/avelupo_page9.jpg)