6. Cell Phone Addiction
The Client:PSA Campaign / 2018
A PSA done for school, targeted at the dangers of cell phone addiction and its relationship to the reward center of the brain shared with drugs such as cocaine. This is due to a concept called the “compulsion loop” and its relationship to the reward center of the brain.
I mocked up a stereotypical “party” scene. I altered the lines of “cocaine” to be a wifi symbol in order to achieve isomorphic correspondence with the audience through their personal experience or what they have seen in popular culture.
Through the application of scholarly articles I built my campaign around the concept of compulsion loops. An event that happens with cell phones and many addictive substances such as cocaine and nicotine. This informed the process and final product.